EWC World Cup

The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. Commissioned to deliver a suite of brand creatives that capture the highly competitive world of Esports and competition resonating with fans and players alike, including two cinematic sequences: The Opening Sequence (title) and the event prologue promotional Trophy System explainer video.

The “marquee piece” of the EWC video suite, the event opener is a dramatic prelude designed to build the excitement and evoke emotion through a broadstroke narrative of competition, the games, and it’s competitors. The piece portrays the players as bronzed statues, injecting life to their symbolic game statue via their triangular competition key. The keys that litter the environment ground are fallen competitors, on the journey to the Club Championship Trophy, the ultimate prize.

Credits

Role: Creative Director
Studio: Territory Studio
Client: EWC