PlayGround Games

A playful collaboration with Playground Games, briefed to reimagine their brand identity for the opening sequence of Forza Horizon 6. Crafted to embody the spirit of the Horizon festival, the creative formed an abstract lenticular execution taking gamers on a rhythmic, immersive racing journey through a fragmented deconstruction of the brand's logo mark.

Credits

Role: Creative Director
Studio: Territory Studio
Client: Playground Games