Boss-Motion

Product release promotional spot for a limited edition shoe in the Boss-range, exclusively for their XP members; the Boss-Motion, olive green sneaker. 

The creative follows an abstract construction sequence of the footwear, highlighting specific key features, such as the light and flexible 'Motion Foam' sole, through to the multi-layered knit fabrication of its upper. The client requested a crescendo that showcased the product's unique colour, therefore the film follows the journey of a monochrome, minimalist version of the trainer, before it takes its final form through a powder-coating reveal.

Credits

Role: Creative Director
Studio: Territory Studio
Client: Hugo Boss