Soccer AM

Soccer AM; a light hearted Saturday morning entertainment programme on Sky Sports, presented by (at the time) John Fendley and Helen Chamberline. The pair (accompanied by a panel of guest) showcase everything football, from the weekend’s fixtures ahead to the previous weeks action, viral content and slapstick out-takes.

Influenced heavily by the vibrancy of modern-day football boots and the retro style of high-end football publications, the sequence took shape as an array of static based poster montages. These frames essentially because the backbone of the entire program redesign – a responsive, fact based title and studio with set panels to match.


Role: Senior Designer
Agency: Sky Creative
Client: Sky Sports