Premier League 2019

A departure from a typical Premier League title treatment. Impactful, modern and playful was the request, with an intended appeal to a more youthful demographic, without alienating the core viewing audience. Heavily influenced by leading sports manufacture advertising of the moment, we leveraged our access and relationships with both the league and clubs to film and create a sequence, littered with subtle historic references, rivalry stories, relevant narratives and playful symbolic club innuendos.

To say that production times on this project were tight, is an understatement. The last two teams filmed for this sequence were shot the day before the football season started, and the first airing of this title!


Design Director: Chris Sharpe
Agency: Sky Creative Agency