PlayStation FC24

A super high-paced, holistic commercial for EA Sports’ flagship computer game, FC24 (previously FIFA). A 30-second spot which covers gameplay, CG graphics and live action cameos of football icons, both past and present. The advert meanders through a series of playful creative metaphors which spotlight the games' new ‘hyper-motion’ feature, bringing you even closer to the game through greater detail and realism.


Role: Creative Director
Studio: Territory Studio / The Clan
Director: Carl Addy
Agency: Adam & Eve
Client: EA