PDC World Darts Championship

A generic title designed to cover the full breadth of Sky Sports' darts coverage, premiering on the headline event, the PDC World Darts Championship. A mega-structure dart board housing LCD-like screens (featuring key players), forms over the duration of the sequence. This is inter-cut with close-up scenes of the darts constructing in flight, the forging of the grip, the molding of the flight, the extraction of the pin – all concluding with the darts hitting bulls-eye on the end board slate.


Designer: Chris Sharpe
Agency: Sky Creative Agency