Lions Tour

With Sky Sports' forthcoming coverage of the 2017 Lions Tour of New Zealand, we capitalised on our presence at the Six Nations matches to run a promotional teaser on the Twickenham stadium big-screens and match day programmes. Due to event restrictions, we were unable to directly promote 'the tour', instead done so symbolically using the lions claw as a visual metaphor and signing off with a Sky Sports brand message.


Designer: Chris Sharpe
Agency: Sky Creative Agency