Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.

This brand launch film tells a story of how the study of human movement and behaviour can inform and influence the development in robotics. In order to moderate a predominately mechanical subject, the sequence blends the metaphor for human movement in the form of energy lines, with the mechanical development process, as they influence the assembly of genuine production blueprints of prototype ‘Figure 1’.


Role: Creative Director
Studio: Territory Studio
Client: Figure