Fight Night Boxing

Fight night is Sky Sports’ regular Saturday night dose of boxing, various weight division, male and female bouts. The title is a fast-paced edit which explores the simple narrative of, training verses fight night (monochrome / colour). The edit cleverly splices both sides of the story through gym training procedural shots, mirrored with live fight techniques. The sequence is expertly compiled with a bespoke, disruptive sound-effect based sound track.

Credits

Role: Design Director
Agency: Sky Creative
Client: Sky Sports