European Tour Golf

Although referred to as the European Tour, the event is actually played across numerous continents, including Africa and Australia, culminating in Dubai, Middle East. To reflect this, the concept depicts the varied terrain, climate and vegetation experienced throughout a tour season in a digital-blueprint formation of the ‘ultimate golf course’. A hybrid of the tour. The course takes shape though contours which are used to canvas the big-names that feature on the events, constructed using Sky Sports Golf’s house font, channel colour and bespoke photography.

Credits

Design Director: Chris Sharpe
Agency: Sky Creative Agency